About this Video
LCA can be a credible and valuable tool to quantify the environmental impacts of products and services and support marketing strategies. However, different LCA methods and standards may lead to inconsistent or incomparable results, which can create confusion for consumers and marketers wishing to communicate the environmental benefits of their products. Governmental initiatives, such as the FTC Green Guides offer guidance on the use of environmental claims, labels, and disclaimers.
This session will feature discussion of:
- Implications of Green Guides for LCA practitioners
- Gaps and opportunities to improve the credibility and consistence of environmental claims and disclaimers based on LCA
- Illustrations on LCA limitations and disclaimers
- Illustrations of the use of LCA for marketing claims
The session will include guidance on how to interpret and communicate LCA results in a clear and transparent way.
